Placebos are all about storytelling - finding a method to trigger what psychologists call expectation. First, you just have to respect the moxie. Whether you call them alternative medicine practitioners, shamans, or charlatans, there have always been people adept at harnessing these beliefs.īut my favorite example is still Q-Ray, for a few reasons. From Aristotle to Franz Mesmer to doctors on the battlefields of World War II, belief has a funny way of creeping into medicine when we least expect it to. In that sense, the commercials were right about one thing - the power of Q-Ray was tied to both ancient mysticism and cutting-edge science. In reality, the only magic involved in Q-Ray was the magic of placebo the potency of beliefs to trigger physiological changes in the body. And even if you ionized a bracelet, it wouldn't release anything on your skin. Ionization is simply the process of adding a positive or negative charge to a material (usually by heating it up to excite the electrons and then luring them away with a positively charged source) that only lasts a couple minutes at best. Unfortunately, from a real science perspective it was total bunk. It was a fun, science-fictiony idea that sounded vaguely plausible.
#ALIEN SKIN FOCUS MAGIC SKIN#
Essentially, the company claimed that it had specially treated various metals so that they could release charged particles called "Q-rays" into your skin that would cancel out the negative energy causing you pain. More or less, that was the sales pitch through the late 1990s and early 2000s for the hugely successful Q-Ray bracelet, marketed mostly on late night cable television and through 30-minute infomercials. Christiansen: "Very true, very accurate, very reliable." "Doctor, are these infrared machines reliable?"ĭr. But look! As soon as the bracelet touches the skin, the pain is gone, along with the heat. Without the bracelet, the patient's skin was red and painful. He used an infrared thermographic imaging device to measure the skin of a person wearing the Q-Ray Ionized Bracelet.
#ALIEN SKIN FOCUS MAGIC SERIES#
who did a series of experiments on this amazing ionizing device.
Still not sure? Let's bring on a real live scientist - Dr. The bracelet taps into the energy channels in your wrist, putting healing ionized particles into your body and balancing out the negative energy coursing through. What is this miracle scientific breakthrough, you ask? Why, it's the Q-Ray Ionized Bracelet! A stunning and stylish device with secret ionizing technology specifically designed to harness the power of ancient Chinese wisdom and cure your pain.
The same technology used on the space shuttle, on the Mars rover and in the Large Hadron Collider that revealed the existence of the elusive "God particle." It's the latest, and yet also the oldest - the same technology used to cure tens of millions of people across the world through the ancient healing practice of acupuncture.
Are you suffering from persistent, prolonged and debilitating pain? Does sciatica, or headache pain keep you trapped in your house, unable to live the life you always dreamed of?ĭespair no more, dear reader, help is available through cutting edge, ionized steel technology.
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